{"id":2457,"date":"2025-05-17T12:51:03","date_gmt":"2025-05-17T03:51:03","guid":{"rendered":"https:\/\/blog-2023.com\/?p=2457"},"modified":"2025-05-17T12:51:03","modified_gmt":"2025-05-17T03:51:03","slug":"20250517-6","status":"publish","type":"post","link":"https:\/\/blog-2023.com\/?p=2457","title":{"rendered":"\u30c7\u30fc\u30bf\u00d7\u4e8b\u4f8b\u3067\u5fb9\u5e95LP\u8003\u5bdf\uff01\u6210\u679c\u500d\u5897\u306e\u79d8\u8a23\u516c\u958b\u4eca\u3059\u3050\u6d3b\u7528"},"content":{"rendered":"

Web\u96c6\u5ba2\u306e\u8981\u3068\u3082\u3044\u3048\u308bLanding Page\uff08LP\uff09<\/strong>\u3002\u8a2a\u554f\u30e6\u30fc\u30b6\u30fc\u3092\u9069\u5207\u306b\u8a98\u5c0e\u3057\u3001\u6210\u679c\u306b\u3064\u306a\u3052\u308b\u305f\u3081\u306b\u306f\u3001\u69cb\u9020\u3084\u30c7\u30b6\u30a4\u30f3\u3001\u5c0e\u7dda\u8a2d\u8a08\u3001\u305d\u3057\u3066\u30c6\u30b9\u30c8\u306b\u3088\u308b\u691c\u8a3c\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u672c\u7a3f\u3067\u306f\u3001\u56fd\u5185\u5916\u306e\u4e8b\u4f8b\u3084\u5b9f\u969b\u306e\u30c7\u30fc\u30bf<\/span>\u3092\u3082\u3068\u306b\u3001\u591a\u9762\u7684\u306aLP\u8003\u5bdf\u3092\u304a\u5c4a\u3051\u3057\u307e\u3059\u3002<\/p>\n

1. LP\u306e\u57fa\u672c\u69cb\u9020\u3068\u30e6\u30fc\u30b6\u30fc\u5fc3\u7406<\/h2>\n

LP\u306f\u4e00\u822c\u7684\u306b\u30d5\u30a1\u30fc\u30b9\u30c8\u30d3\u30e5\u30fc<\/strong>\u3001\u30dc\u30c7\u30a3\u3001\u30d5\u30c3\u30bf\u30fc\u3067\u69cb\u6210\u3055\u308c\u307e\u3059\u3002\u7279\u306b\u30d5\u30a1\u30fc\u30b9\u30c8\u30d3\u30e5\u30fc\u3067\u306f\u3001\u8a2a\u554f\u8005\u306e\u8208\u5473\u3092\u5f15\u304f\u30d8\u30c3\u30c9\u30b3\u30d4\u30fc<\/span>\u3068\u3001\u5358\u4e00\u306eCTA\uff08Call To Action\uff09<\/strong>\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n

\n

Want to improve your landing page conversions? Focus on a single CTA, clear headlines, and social proof. \ud83d\ude80 August 3, 2020<\/a><\/p>\n

— Neil Patel (@neilpatel) August 3, 2020<\/a>\n<\/p><\/blockquote>\n

Neil Patel\u6c0f\u3082\u6307\u6458\u3059\u308b\u3088\u3046\u306b\u3001\u300c\u660e\u78ba\u306a\u898b\u51fa\u3057\uff0b1\u3064\u306e\u884c\u52d5\u559a\u8d77\u300d<\/strong>\u304cLP\u306e\u6210\u679c\u3092\u5de6\u53f3\u3057\u307e\u3059\u3002\u8a2a\u554f\u8005\u306f\u8ff7\u3044\u304c\u751f\u3058\u308b\u3068\u96e2\u8131\u3057\u3084\u3059\u3044\u305f\u3081\u3001\u9078\u629e\u80a2\u3092\u7d5e\u308a\u8fbc\u3080<\/span>\u3053\u3068\u304c\u809d\u5fc3\u3067\u3059\u3002<\/p>\n

2. \u898b\u51fa\u3057\uff08\u30ad\u30e3\u30c3\u30c1\u30b3\u30d4\u30fc\uff09\u306eA\/B\u30c6\u30b9\u30c8<\/h2>\n

\u30d8\u30c3\u30c9\u30b3\u30d4\u30fc\u306fLP\u5185\u3067\u6700\u3082\u91cd\u8981\u306a\u8981\u7d20\u3067\u3059\u3002\u611f\u60c5\u3092\u63fa\u3055\u3076\u308b\u8868\u73fe<\/strong>\u3068\u3001\u5177\u4f53\u7684\u306a\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\u63d0\u793a<\/strong>\u3092\u7d44\u307f\u5408\u308f\u305b\u305f\u30c6\u30b9\u30c8\u3092\u884c\u3044\u307e\u3057\u3087\u3046\u3002<\/p>\n

\n

A\/B testing your landing page headline alone can improve conversions by up to 30%. Test emotional triggers vs. factual statements! June 2, 2021<\/a><\/p>\n

— Rand Fishkin (@randfish) June 2, 2021<\/a>\n<\/p><\/blockquote>\n

Rand Fishkin\u6c0f\u306e\u30c7\u30fc\u30bf\u3067\u306f\u3001\u898b\u51fa\u3057\u3060\u3051\u306730\uff05\u3082\u306e\u5dee\u304c\u51fa\u308b\u30b1\u30fc\u30b9\u3082\u3002\u5b9a\u91cf\u7684\u306a\u6bd4\u8f03<\/span>\u3092\u91cd\u306d\u3001\u6700\u9069\u89e3\u3092\u8ffd\u6c42\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n

3. \u30d3\u30b8\u30e5\u30a2\u30eb\uff06\u30bd\u30fc\u30b7\u30e3\u30eb\u30d7\u30eb\u30fc\u30d5<\/h2>\n

LP\u4e0a\u306e\u753b\u50cf\u3084\u52d5\u753b\u306f\u3001\u30c6\u30ad\u30b9\u30c8\u3068\u540c\u3058\u304f\u3089\u3044\u76f4\u611f\u7684\u306b\u60c5\u5831\u3092\u4f1d\u9054<\/strong>\u3057\u307e\u3059\u3002\u307e\u305f\u3001\u9867\u5ba2\u306e\u58f0\u3084\u5c0e\u5165\u5b9f\u7e3e\u3068\u3044\u3063\u305f\u30bd\u30fc\u30b7\u30e3\u30eb\u30d7\u30eb\u30fc\u30d5<\/strong>\u306f\u3001\u4fe1\u983c\u6027\u3092\u4e00\u6c17\u306b\u9ad8\u3081\u308b\u8981\u7d20\u3067\u3059\u3002<\/p>\n

\n

Adding customer testimonials to your LP isn\u2019t optional. It\u2019s essential<\/em>. Credibility = conversions. \u2714\ufe0f January 12, 2021<\/a><\/p>\n

— Danny Sullivan (@dannysullivan) January 12, 2021<\/a>\n<\/p><\/blockquote>\n

Danny Sullivan\u6c0f\u304c\u8a00\u3046\u901a\u308a\u3001\u300c\u9867\u5ba2\u306e\u58f0\uff1d\u4fe1\u983c\u306e\u53ef\u8996\u5316\u300d<\/strong>\u306f\u5fc5\u9808\u3002\u5b9f\u540d\u3084\u9854\u5199\u771f\u3092\u4f7f\u3048\u308b\u5834\u5408\u306f\u3001\u8a34\u6c42\u529b\u304c\u3055\u3089\u306b\u30a2\u30c3\u30d7<\/span>\u3057\u307e\u3059\u3002<\/p>\n

4. \u30d5\u30a9\u30fc\u30e0\u6700\u9069\u5316\u3068\u96e2\u8131\u9632\u6b62<\/h2>\n

LP\u5185\u306e\u30d5\u30a9\u30fc\u30e0\u306f\u3001\u7533\u8fbc\u30fb\u8cc7\u6599\u8acb\u6c42\u30fb\u554f\u3044\u5408\u308f\u305b\u3068\u3044\u3063\u305f\u6700\u7d42\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u62c5\u3044\u307e\u3059\u3002\u9805\u76ee\u6570\u304c\u591a\u3059\u304e\u308b\u3068\u30e6\u30fc\u30b6\u30fc\u306e\u96e2\u8131\u7387\u304c\u6025\u4e0a\u6607\u3057\u307e\u3059\u3002<\/p>\n

\u3053\u3053\u306b\u6ce8\u610f\uff01<\/font>\u300c\u5165\u529b\u9805\u76ee\u306e\u591a\u3055\u300d\u306f\u96e2\u8131\u306e\u5927\u304d\u306a\u8981\u56e0\u3002\u5fc5\u8981\u6700\u4f4e\u9650\u306e\u60c5\u5831\u3060\u3051\u3092\u53ce\u96c6\u3057\u3001\u30b9\u30c6\u30c3\u30d7\u3092\u5206\u5272<\/em>\u3059\u308b\u306a\u3069\u5de5\u592b\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n

5. LP\u8981\u7d20\u307e\u3068\u3081\u8868<\/h2>\n\n\n\n\n\n\n\n
\u8981\u7d20<\/th>\n\u30dd\u30a4\u30f3\u30c8<\/th>\n\u691c\u8a3c\u65b9\u6cd5<\/th>\n<\/tr>\n
\u30d8\u30c3\u30c9\u30b3\u30d4\u30fc<\/td>\n\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\uff0b\u611f\u60c5\u8a34\u6c42<\/td>\nA\/B\u30c6\u30b9\u30c8\uff08\u30af\u30ea\u30c3\u30af\u7387\u3001CVR\uff09<\/td>\n<\/tr>\n
\u30d3\u30b8\u30e5\u30a2\u30eb<\/td>\n\u9ad8\u89e3\u50cf\u5ea6\u3001\u6587\u8108\u306b\u6cbf\u3063\u305f\u753b\u50cf<\/td>\n\u30d2\u30fc\u30c8\u30de\u30c3\u30d7\u5206\u6790<\/td>\n<\/tr>\n
CTA\u30dc\u30bf\u30f3<\/td>\n\u8272\u30fb\u6587\u8a00\u30fb\u914d\u7f6e\u3092\u6700\u9069\u5316<\/td>\nA\/B\u30c6\u30b9\u30c8\uff0b\u30b9\u30af\u30ed\u30fc\u30eb\u6df1\u5ea6<\/td>\n<\/tr>\n
\u30bd\u30fc\u30b7\u30e3\u30eb\u30d7\u30eb\u30fc\u30d5<\/td>\n\u5b9f\u540d\u30fb\u5199\u771f\u4ed8\u304d\u306e\u58f0<\/td>\n\u96e2\u8131\u7387\u6bd4\u8f03<\/td>\n<\/tr>\n
\u5165\u529b\u30d5\u30a9\u30fc\u30e0<\/td>\n\u9805\u76ee\u6570\u6700\u5c0f\u5316<\/td>\n\u30b9\u30c6\u30c3\u30d7\u5b8c\u4e86\u7387<\/td>\n<\/tr>\n<\/table>\n

\u7dcf\u5408\u8003\u5bdf<\/h2>\n

\u4ee5\u4e0a\u306e\u8003\u5bdf\u304b\u3089\u3001LP\u306f\u300c\u7d99\u7d9a\u7684\u306a\u6539\u5584\u30d7\u30ed\u30bb\u30b9\u300d<\/em>\u304c\u91cd\u8981\u3067\u3042\u308b\u3053\u3068\u304c\u5206\u304b\u308a\u307e\u3059\u3002\u4e00\u5ea6\u4f5c\u3063\u305f\u3089\u7d42\u308f\u308a<\/strong>\u3067\u306f\u306a\u304f\u3001\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u30c7\u30fc\u30bf<\/span>\u3092\u3082\u3068\u306b\u7e70\u308a\u8fd4\u3057\u30c6\u30b9\u30c8\u30fb\u6539\u5584\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u6210\u679c\u6700\u5927\u5316\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n

\u6700\u5f8c\u306b\u3001\u6700\u3082\u907f\u3051\u308b\u3079\u304d\u306f\u81ea\u5df1\u6e80\u8db3\u306eLP<\/font>\u3002\u5e38\u306b\u30e6\u30fc\u30b6\u30fc\u76ee\u7dda\u3067\u300c\u3053\u306eLP\u306f\u672c\u5f53\u306b\u8ab2\u984c\u89e3\u6c7a\u306b\u5bc4\u4e0e\u3057\u3066\u3044\u308b\u304b\u300d\u3092\u554f\u3044\u7d9a\u3051\u307e\u3057\u3087\u3046\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

Web\u96c6\u5ba2\u306e\u8981\u3068\u3082\u3044\u3048\u308bLanding Page\uff08LP\uff09\u3002\u8a2a\u554f\u30e6\u30fc\u30b6\u30fc\u3092\u9069\u5207\u306b\u8a98\u5c0e\u3057\u3001\u6210\u679c\u306b\u3064\u306a\u3052\u308b\u305f\u3081\u306b\u306f\u3001\u69cb\u9020\u3084\u30c7\u30b6\u30a4\u30f3\u3001\u5c0e\u7dda\u8a2d\u8a08\u3001\u305d\u3057\u3066\u30c6\u30b9\u30c8\u306b\u3088\u308b\u691c\u8a3c\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u672c\u7a3f\u3067\u306f\u3001\u56fd\u5185\u5916\u306e\u4e8b\u4f8b\u3084\u5b9f\u969b\u306e\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u3001 […]<\/p>\n","protected":false},"author":1,"featured_media":2019,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-2457","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-observations"],"_links":{"self":[{"href":"https:\/\/blog-2023.com\/index.php?rest_route=\/wp\/v2\/posts\/2457","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog-2023.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog-2023.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog-2023.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog-2023.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2457"}],"version-history":[{"count":0,"href":"https:\/\/blog-2023.com\/index.php?rest_route=\/wp\/v2\/posts\/2457\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog-2023.com\/index.php?rest_route=\/wp\/v2\/media\/2019"}],"wp:attachment":[{"href":"https:\/\/blog-2023.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2457"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog-2023.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2457"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog-2023.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2457"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}